Md Riad Hasan

Riad started his career in customer support. Working directly with customers taught him the difference between what people ask for and what they actually need. That pulled him into customer experience, where he worked on removing friction from each step of the customer journey. He is studying for a BBA in marketing at Independent University, Bangladesh.

From 2021 to 2023 he worked as an assistant marketing officer. He managed a brand's social media and worked directly with the client to agree on goals and deliverables. He planned and ran its content, and he kept its marketing consistent across every platform. On a separate two-month project, he led a telesales and customer support team. That project generated more than BDT 5 million (50 lakh) in revenue.

He joined the team that became Riverborn in 2025 as a marketing assistant for its AI products. He managed social media content, drafted copy, tracked campaign performance, and ran competitor research. He also helped coordinate product launches. In May 2026 he was promoted to Growth Manager, and he now also manages market research, performance tracking, and go-to-market coordination.

He wrote the copy and technical content for the riverborn.com website, with a focus on SEO and generative engine optimization (GEO). He also ran a full SEO audit of the site. He built a 90-day B2B outbound sales playbook, with campaigns organized by product and buyer persona. He set up Riverborn's partner program, which has white-label, referral, and sales partner tracks. He produced the company profile deck used in sales conversations. He works day to day with Riverborn's design and video-editing team.

His work sits between the customer and the business. He looks for opportunities, fixes what is broken, and connects real customer needs with real outcomes. He also explores how AI tools can sharpen marketing and improve customer experience.